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One Man Brand Bootcamp DVD shoot, Austin, TX

  • 15 Jan 2009
  • 8:30 AM - 5:29 PM
  • Tuscan Hall

Registration


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This will be the first Wizard of Ads One Man Brand Bootcamp on the old home turf:  Tuscan Hall. 

We'll be videotaping the whole event for a DVD release through Wizard Academy Press.

In addition to the standard One Man Brand Bootcamp curriculum, you will also get your first chance to see my newest presentation:  Rah Rah Radio, which is a two-hour intensive discussion of how to get the most out of your radio campaign.  I'll explain why radio is the most powerful medium to use as a cornerstone building your One Man Brand; you'll learn how to most effectively budget your campaign, select and compare stations, and write and produce ads that will get maximum results.  This is a free bonus for attending the DVD shoot, and will run for two hours at the end of the day.

Itinerary

9:00 am - 10:30 am
Act I:    The Winds Of Change

The world is changing with each passing day, as technology fuels an emerging generation that is rewriting all the rules of business and communication.  Act One spells out the forces at work and includes the famous Wizard Of Ads presentation “The Pendulum,”  adapted for the One Man Brand curriculum.

10:45 am - 12:15 pm
Act II:   The One Man Brand Primer

One Man Branding is a values-based marketing strategy designed specifically for local, owner-operated companies. 
In this primer, Ray will explain the 12 core components of building a One Man Brand.  These principles offer a new lens
for business owners who want to get better results from their advertising, marketing, onliine and word-of-mouth efforts.

12:15 pm - 1:00 pm
Free Lunch

Knowing the folks at Tuscan Hall, it’s bound to be something good.

1:00 pm - 3:00 pm
Act III:   New Maps

The One Man Brand Bootcamp is not merely hypothetical or philosophical.  In the third act, we’ll tie it all together with a myriad of specific action items that attendees can take home and implement:  how to create bulletproof strategies,  how to improve  messaging, how to buy word-of-mouth, how to get the most impact from the web, how to innovate, and more.

3:15 pm - 5:30 pm
BONUS SESSION:  “RAH RAH RADIO”

For the first time, Ray is unveiling his newest keynote session, “Rah Rah Radio,” explaining why radio remains the strongest branding tool for building a One Man Brand.  Past the “why,” you’ll learn “how” to unleash radio’s potential with solid research and buying strategies and powerful creative campaigns.
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