Marketing Performance Equation Workshop

  • 20 Feb 2009
  • 21 Feb 2009
  • Denver, Colorado


The Marketing Performance Seminar is an event I am doing in conjunction with several of the partners in the Wizard of Ads group.  It is being spearheaded by David Young, who had this awesome idea for how to parlay our very successful event in Nashville, TN last August.

Click here to learn more about the event and to register. 

As you peruse the agenda and list of keynoters, a couple of thing jump out at you.  One, consider what an amazing lineup you are getting:  Wonderbranding guru Michele Miller; Wordsmithing experts Chris Maddock and Jeff Sexton; Steve Rae and Jane Fraser are flying in from Canada.  Tom Wanek, Paul Boomer, Dave Young and Michael Drew are going to cover a bunch of material about the web and persona-driven content development.

But wait, that's only half the lineup.  Peter Nevland travels the world doing his presentation on "Crazy Little Ideas." He's here.  "Band For Your Buck" man Clay Campbell is in doing Word Of Mouth case studies.  Steve Sorenson is coming in from Hawaii and Dan Hollis is making his first appearance as a member of the Wizard of Ads group.

You're getting all that...for two days...for what you pay for a one-day One Man Brand Bootcamp ($99 for qualified business owners).

As you can see, your humble narrator is doing modules on Thursday and Friday.  Thursday morning i am going to be drilling deep on an explanation of "Share Of Voice" and "Impact Quotient."  Friday morning, I'll explain how to calculate your ad budget, and how to compare media vehicles in the context of your calculated budget.

Oh boy this is gonna be a doozy.  If you are a business owner who is looking to put all the pieces together in 2009, this is a great way to get the year of to a start.

Wanna learn more?

(Because this is a group event, you need to register at the event website, not here at One Man Branding).

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