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  • 01 Nov 2008 8:00 PM | Ray Seggern (Administrator)
    We've got some really talented, really really smart people who are doing good things around the world.  I have a big IT client up in Canada, and I was so impressed by the big brains of Dave Young and Tom Wanek, that it took me about 3 minutes to decided I'd have to be a complete moron not to get these guys involved in the game. 

    Get to know these guys through a post Dave made about Tom's Signaling curriculum at
  • 02 Oct 2008 12:49 PM | Ray Seggern (Administrator)
    pg_sign.jpgI was scouring through my old posts at American Small Business, where I used to be a regular contributing editor.   One article in particular struck me as relevant as we advance this notion of one man branding.  Very often, when the tables are tipped with larger competitors, you have to really get out on the skinny part of the branch.   The interesting thing about that part of the branch is this:  that's where all the fruit is.  You know what you don't find out on the skinny part of the branch?  Cowards.  They're nestled safely by the trunk of the tree (where there is far less fruit, I venture to add).

    This earlier blog post dealt with a cutting edge idea from one of my favorite companies:

    The post is titled "Round Peg + Square Hole = Home Run!"  It deals with how they did the exact opposite of what was expected...and now really stand out.
  • 16 Sep 2008 12:46 PM | Ray Seggern (Administrator)
    images-2.jpgThe world is changing everyday. Politics and world affairs.  Music and media. Movies and literature. Technology changes every five minutes.

    Perhaps most notable, the world of business is changing at breakneck speak. The same-old, same-old approach to advertising and marketing works less and less well every day. The “tried” is rarely true. Conventional wisdom seems to be more convention than wisdom

    Many independent business owners are more and more confused with each passing day. There’s no denying the problems or the frustration, but the solution seems elusive. Advertising feels like a waste of money most days, but “not advertising” can’t be the solution (even though it often appears to be really attractive option).

    Does this sound like you?  Does Your World Need Changing?

    If your world needs changing, I can help.

    My name is Ray Seggern and I have made it my life’s mission to help the little man maintain a toe-hold in the modern economy. I only work with owner-operated outfits—no mega-corporations or publicly-traded companies. A lot of ad men and women spend their lives chasing Fortune 500 companies, but the truth is that I do pretty well by helping make the entrepreneur’s dreams come true. It also helps me sleep a lot easier at night.

    Sure the world is changing, But I don’t like all the ways the world is changing. Power consolidated in the hands of the few. The obscenely rich get richer while the rank-and-file get bent over. Fevered egos run amok while competition is sacrificed at the altar of higher shareholder earnings.

    “That’s just the way it is,” I’m told, “and there’s nothing you can do about it.”

    I disagree. There’s a lot I can do—am doing—about it. By helping owner-operated businesses grow and prosper—from Sacramento to Prince Edward Island and all points in between—I like to think I’m defending a way of life, helping keep Mom and Pop safe from the wolves at the door by helping them build strong brands that will stand the test of time.

    As an official partner in the Wizard of Ads group, I’m plugged into the world’s most forward-thinking marketing minds, scattered between the US, Canada, England, Australia and Latin America. We pride ourselves on turning words into magic, and dreamers into millionaires. We do it everyday.

    The One Man Brand is my particular spin on those “secret formulas” we use to unlock exponential growth for business owners.  My goal is to work with “small” business that don’t want to stay small for long, who espouse scalable, sustainable practices to grow their businesses.  My formulas and approaches are specifically geared toward owner-operated companies who yearn for a smarter, more effective way of doing things.

    Come back here early and often for free tips on how to boom your business with The One Man Brand.
  • 04 Aug 2008 6:07 PM | Ray Seggern (Administrator)

    I know...This runs contradictory to recent posts I've made at the American Small Business site or so, where I argued customers will become more transactional on the whole, leaning more on efficiency in making their decisions.

    images.jpgAccording to a recent California study, if you want people to enjoy your product, you might want to consider 'raising' the price. Researchers asked a group of people to taste wines with different price tags. The testers' brains showed more pleasure at higher prices, even when they had just switched the price tag on the same wine. I'm not sure if there is a lesson here...I'm certainly not suggesting that you unequivocaly raise your prices across the board. 

    It's really a fascinating study, and reminds me of the Placebo Experience Factor I blogged about earlier at ASB, which established that subjective input affect our perception of reality as much as the objective variety.

  • 26 Jun 2008 3:53 PM | Ray Seggern (Administrator)

    images-1.jpgWho among us doesn't truly feel the crush of a time deficit these days?

    Randy Pausch
    does, perhaps more than anyone.  He has become known as the terminal pancreatic cancer patient who delivered a "last lecture" to students at Carnegie Mellon University.  You may have seen him on television months ago delivering that program, titled "Really Achieving Your Childhood Dreams." This talk was modeled after an ongoing series of lectures where top academics are asked to think deeply about what matters to them, and then give a hypothetical "final talk," i.e., "what wisdom would you try to impart to the world if you knew it was your last chance?"

    Of course, for him, it really was a last lecture.

    His book, largely based on the lecture, had a nice run as a bestseller.

    Pausch is a fascinating individual, and in doing some research on him, I stumbled across his "other" lecture at Google Video.  Frankly, it is just as strong as his other, more popular work, and perhaps more actionable, particularly for business owner-operators, who often believe that there are not enough hours in the day to work in and on their businesses while hoping for some semblance of a "life" outside work.

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